Mystery Shopping is a well-known method of customer research. Leverage K2 15 years of experience that has taken this tried and true method to new levels to evaluate your customers’ experiences. Using calls, clicks or visits our global workforce of evaluators follow predefined scenarios. Evaluators record their experience at various touch points throughout the customer journey. Photos and videos can also be collected to visually record an evaluator’s experience interacting with your brand.
As part of a custom research program, mystery shopping can be used to gauge:
In person
Location cleanliness
Employee professionalism
Pricing audit
Safety audit
Experience consistency
Marketing and branding
Competitor analysis
Inventory audit
Phone
Timeliness
Friendliness
Enthusiasm
Brand awareness
Information relevance
Script compliance
Web
Ease of navigation
Technical operations
Purchase process efficiency
Employee-customer relations